Saturn is relatively well known for their commitment to customer service. When General Motors launched the division, their goal was to make Saturn showrooms friendly for first time car buyers, and car buyers in general. They are noted for their no-haggle pricing, where the cars are sold at their exact sticker price, their no-pressure sales environments, and professional sales staff. A recent survey ranked Saturn as one of the highest companies ranked by customer satisfaction. According to the same survey, Saturn was the only economy car maker in the top five, and the rest of the top five consisted of luxury car makers.
"GM is getting in on the act with the Saturn Vue Green Line, the first of the automaker's new line of "affordable" hybrid systems.
It doesn't offer the extreme mileage of smaller hybrid vehicles like the Toyota Prius and Honda Civic Hybrid, but it does compete with other compact SUVs, like the Ford Escape Hybrid."
General Motors Corp. swept the 2007 North American Car of the Year Award with top honors going to the new Aura produced by its Saturn division. The Aura beat out the other two finalists for the car award, the Honda Fit and the Toyota Camry.
Each year, an impartial panel of 49 of North America’s most important automotive journalists vote for the North American Car and Truck of the Year. The prizes are judged on factors such as innovation, design, safety, handling, driver satisfaction and value.
Aura indicated that helping it win were stitched two-tone leather seats, two-tone gray carpeting/interior, and a bigger than expected trunk.